JAYDA JONES

Dollar Shave Club has successfully created an
e-commerce razor blade business for men, however, their target audience could be expanded. DSC has recently been marketing their products towards women by including them in videos and testimonials. The company is clearly aware of its female users but the products are still branded as men’s shaving products. Reaching a larger audience could help this company grow even more with the help of
re-branding. Women are already catching on to DSC, so it makes sense to market the products to them as well. I have created a gender-neutral
re-branding and marketing to expand the target audience for Dollar Shave Club.